Yangster5811 Yangster5811
  • 24-11-2017
  • Business
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For most firms, the failure rate of new products will be

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meerkat18
meerkat18 meerkat18
  • 05-12-2017
The failure rate of new products for most firms is more than 50%. Some of the reasons why a new product fails are: overestimation of market size, problems in product designs, product is not well-advertised or priced, there is poor marketing research, and cost of product development. 
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